Audley Travel’s Cathy Kusuma Bennis and Alicia Bettano at GTM North America. (Source: Audrey Travel)
Audley Travel is underscoring its commitment to agents with the introduction of the “Audley Loves Travel Advisors” campaign.
Initiatives include higher commissions, strong sales and marketing support, and ongoing training sessions.
The tour operator, which creates customized FIT vacations, is also cementing its relationships with advisors through industry events, such as GTM North America, which was held in Fort Lauderdale earlier this month.
The company is also attending this week’s GTM Luxury event in Phoenix/Scottsdale, Arizona.
At the GTM North America event, Audley Travel’s Cathy Kusuma Bennis, vice president of trade sales & partnerships, who was responsible for the new campaign, and Alicia Bettano, trade sales executive, met with upward of 50 travel advisors in individual meetings.
They also attended general sessions, networking events and hosted four boardroom breakout sessions, which focused on educating advisors about the company’s specialized offerings.
“As we reintroduce Audley Travel to the travel trade, GTM North America provided a valuable opportunity to connect directly with advisors and share the exciting updates we’ve made to better support them,” said Bennis. “Our message is clear: Audley truly loves travel advisors, and we’re investing in that relationship.”
Audley Travel offers bespoke journeys to more than 90 destinations across the globe.
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