Expanding the power of loyalty beyond the flight, JetBlue
announced the launch and new name for its consumer travel booking program.
TrueBlue Travel is replacing the former Paisly by JetBlue website.
The new platform and travel services subsidiary offers a
more seamless way for TrueBlue members to plan, book every part of their trip
and maximize their rewards.
In celebration of the launch, members can earn 2X Tiles on
cars and hotels booked through TrueBlue Travel between August 5 and August 8,
2025, for travel completed by November 30, 2025.
“This rebrand is a major milestone for Paisly, LLC as we
continue to grow into a fully integrated travel services company,” said Jamie
Perry, President of Paisly, LLC. “It reflects what customers already expect: a
platform that delivers unbeatable value for TrueBlue members, from earning and
redeeming points to using JetBlue Plus and Premier Card benefits.”
He added,” With the addition of hotel and car redemption,
TrueBlue Travel offers one seamless place to plan and book an entire trip,
backed by the service JetBlue is known for. It also highlights how Paisly’s
platform can support future partners looking to deliver a loyalty-led travel
experience.”
Whether or not customers are flying
with JetBlue, TrueBlue Travel’s full-service booking experience extends
beyond flights with options to book hotels, vacation rentals, car rentals,
activities, theme park tickets and travel bags. Members earn points and tiles
on eligible purchases that can now be redeemed for hotel stays and car rentals.
The platform features exclusive member savings, personalized deal matching
based on itineraries and a seamless interface to manage travel plans.
“TrueBlue Travel is a major step forward in our mission to
make loyalty more meaningful,” said Ed Pouthier, vice president, loyalty &
personalization at JetBlue in a statement. “By expanding how and where members
can redeem points through TrueBlue Travel, and delivering that experience
through Paisly, our in-house travel services company, we’re bringing more
flexibility and value to the program. It’s about creating value throughout the
entire travel ribbon, not just every flight.”
TrueBlue members can visit the website to learn how to earn
points and tiles with TrueBlue Travel for hotels, car rentals, activities and
more and start redeeming points.
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