Brava, a new technology platform, said it is providing a solution “that replaces the need for a host agency and allows travel advisors to own their bookings, enjoy fast transparent payouts and keep 100% of their commission.”
In addition to receiving full commissions, Brava works toward ensuring that advisors are paid as soon as funds are available and puts an end to manual entry, tracking and reconciliation.
“Built by and for travel professionals, Brava uses AI to automate the entire commission lifecycle. From parsing booking confirmation emails (meaning no more tedious data entry for advisors) to reconciling supplier payments, Brava ensures accuracy, speed and transparency at every step,” the company said.
On the supplier front, Brava said it offers “a transparent view into which travel advisors are driving real sales, unlocking better reporting, smarter incentive programs and streamlined disbursements.”
Added Brava Founder Jeremy Sulek, who is also chief executive officer of Jetset World Tours, and noted that Brava is a venture unrelated to Jetset: “Travel advisors are doing all the work, but they’ve been locked out of the value chain by a system designed to benefit agency owners. Brava gives them the ownership and control they deserve.”
In the end, Sulek said he believes Brava is a “win-win” solution for both advisors and suppliers. “Advisors get all of what they’ve earned. Suppliers get transparency into who’s actually driving sales. The entire industry becomes more efficient.”
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