Palladium Hotel Group’s newest travel advisor tool, Palladium PRO, is an integral element of the company’s long-term strategy to simplify how advisors book and sell Palladium’s 40-plus resorts in Mexico, the Dominican Republic, Jamaica, Brazil and Europe.
In an interview with TravelPulse, Cristian Caballero, the company’s commercial director for the Americas, outlined the competitive advantages the tool offers advisors.
What inspired the creation of Palladium PRO?
Palladium PRO was created thanks to direct feedback from our travel advisor partners. Over the years, we’ve heard a consistent message: Advisors wanted more transparency, better tools and a deeper relationship with the brands they sell. Palladium PRO is our response to that.
It’s not just a platform – it brings everything together in one place, making it easier for advisors to connect with us and access valuable resources. A key part of this is Palladium Academy, an integrated tool within Palladium PRO that allows agents to learn about our hotels and brands while earning points in our loyalty program.
Palladium PRO is a testament to our commitment to helping the travel advisor community succeed – because when advisors are empowered with the right tools and support, the end consumer enjoys a more seamless, personalized and rewarding travel experience.
How is the platform elevating the travel agent experience?
We built Palladium PRO to make life easier for advisors – whether they’re just starting out or have years of experience.
It puts everything they need in one place, from access to educational resources like Palladium Academy, where agents can deepen their knowledge while earning points, to exclusive benefits such as travel agent rates that give members the opportunity to visit our hotels at better prices with added perks through Palladium Rewards.
The goal is simple: helping advisors spend less time on logistics and more time doing what they do best – connecting with clients and growing their business.
What trends are you witnessing regarding advisors’ use of technology tools?
Travel advisors are leaning into digital tools more than ever, but they’re also looking for something deeper – real connections with the brands they trust.
We’re seeing a strong shift toward platforms that are transparent, easy to use and offer real value through ongoing education and rewards.
Advisors don’t just want to handle bookings – they want to feel supported, seen and appreciated. That’s exactly what we aimed to deliver with Palladium PRO – a platform that not only makes their job easier, but also celebrates their loyalty and commitment.
What’s Palladium’s brand strategy going forward
Looking ahead, we’re focused on building even stronger relationships with our advisor community and continuing to improve the tools they count on. Palladium PRO will keep evolving with fresh destination content, new ways to earn and redeem rewards and more.
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