The Jamaica
Tourist Board (JTB) has released the first installment of its limited
documentary series “Jamaica Is,” showcasing the island’s captivating South
Coast.
The first of a six-part installment spotlights unique
resorts across the island, with new monthly episodes airing on the JTB’s
YouTube channel. Upcoming episodes include Negril (September 15) and Ocho Rios
(October 15).
More than showcasing scenery, the series is about the
connection, culture and true essence of the South Coast. In part 1 of the series, viewers
will begin their journey in St. Elizabeth, with the mantra “Be a traveler, not
a tourist.”
The documentary highlights the freshest seafood at Little
Ochi, the breathtaking legend of Lover’s Leap, the serene beauty of the Black
River with local icon Captain Dennis and the cascading magic of YS Falls.
Travelers can virtually taste tradition at Appleton Estate, meet shrimp
harvesters in Middle Quarters and connect with the locals through their storytelling.
“This series is about showing the world that Jamaica is not
just beautiful beaches – it’s our people, our traditions, and our way of life,”
said the Hon. Edmund Bartlett, Minister of Tourism, Jamaica in a statement.
“The South Coast exemplifies this impeccably, offering travelers an experience
that is as soulful as it is scenic.”
“With this series, we are inviting travelers to go beyond
the well-known resorts and discover the hidden gems of our island,” said
Donovan White, Director of Tourism, Jamaica Tourist Board. “The South Coast is
a place where culture, creativity, and community thrive, and we are proud to
share these authentic stories with the world.”
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