Las Vegas is betting on a new way to attract visitors amid a tourism slump that has been sweeping across both Sin City and the United States.
The gambling mecca has just announced it’s first ever city-wide sale and it includes all manner of deals including 50 percent off the best available rate on some hotel rooms, waived resort fees, free parking and even $99 massages.
Sale prices for the limited-time event are available today through Friday and come at a time when destinations across the United States are struggling amid Trump-era policies and rhetoric that has triggered a precipitous decline in international visitation to the U.S.
The World Travel & Tourism Council announced earlier this year that the U.S. is the only one among 184 countries that will see a tourism decline in 2025. The same WTTC report indicated that the “U.S. is on track to lose a staggering $12.5 billion in international visitor spending this year.”
When the data was released, Julia Simpson, WTTC President and CEO, said: “This is a wake-up call for the U.S. government…While other nations are rolling out the welcome mat, the U.S. government is putting up the ‘closed’ sign.”
Canadian travelers in particular (one of the biggest source markets for Las Vegas) have been cancelling visits to the United States in droves. As CNN reported in late August: “Many Canadians have boycotted taking U.S. trips and buying American products since the spring. That’s when President Trump made false claims and belittling comments about Canada in the midst of a tariff war.”
Visitors from other countries and regions as well have indicated they find the United States less appealing amid the current climate. Some of the top reasons cited by travelers for this sentiment include concerns about discrimination, actions by Trump Administration and gun violence in the United States, along with border detentions, ‘the election of Trump,’ and visa policies.
Looking at Las Vegas specifically, a June 2025 report from the Las Vegas Convention and Visitors Authority (LVCVA) showed that visitor volume was down 11.3 percent year-over-year as of June. The same report revealed that convention attendance was down 10.7 percent for the month of June compared to the same time in 2024. Also down: room inventory (-2.3 percent), average daily rate (- 6.6 percent), RevPAR (-13.8 percent) and room nights occupied (-9.7 percent).
Las Vegas’ newly launched city-wide sale runs from September 22 through September 26. During that time travelers can access more than100 unique deals visiting www.VisitLasVegas.com/Deals
“Las Vegas has always been about delivering unforgettable experiences at every price point and with The Fabulous 5-Day Sale we’re doubling down on that promise and inviting travelers to plan their next escape at an unbeatable value,” Steve Hill, CEO and president of the LVCVA, said in a press release statement.
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