Holland America Line is launching Blend Bar, which it says is the first lipstick blending bar at sea.
Travelers can now design, create and take home a signature lipstick or gloss by participating in the hands-on experience. Working with a consultant, they can choose between more than 30 pigments, four finishes (butter, crème, matte or gloss) and more than 20 flavors to craft their perfect custom lipstick or gloss.
Dimension can be added with frost, shimmer or iridescent effects.
Once blended, the custom formula is melted and poured into a lipstick mold or gloss tube. Guests can name their creation and will receive their personalized product along with a formula card listing their selected ingredients for future recreations.
The Blend Bar experience is $65 for a custom lipstick or liquid matte, and lip gloss is $60 per tube.
The blending experience is available on Nieuw Statendam, Eurodam, Westerdam, Oosterdam, Zuiderdam, Volendam and Zaandam, with the rollout of Blend Bar to the line’s other four ships slated for completion by mid-November.
“Today’s travelers are looking for more than just a vacation—they want exclusive experiences like Blend Bar that feel personal, immersive and meaningful,” says Carole Biencourt, vice president of onboard revenue for Holland America Line.
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