Being born and raised in Hawaii is where a lot of Nate Ugale’s passion for hospitality and tourism stems from, starting out as a Front Desk agent, then transitioning his way into his current role as a Senior Transient Sales Executive.
The Westin Maui is not just any hotel but one that he truly calls home, as his mom previously worked at this same resort, a true full circle moment. When he transitioned into his current role, he made it a personal goal to build the necessary relationships with travel advisors and other partners along the way.
With everything that has happened on Maui since the tragedy in August 2023, being out in the market and talking to advisors one on one, instilled the confidence they needed to bring business back to the island with a bonus of having a point of contact on property throughout the process was a bonus for them. To Ugale’s surprise and efforts, the resort was awarded “Best New Resort or Major Renovation, Hawai’i” at this year’s TravelAge West WAVE awards.
This was a true testament of all the travel, hosted FAM’s, site inspections and more that he focused on in 2024 that truly showed within the travel advisor community.
Nate is 35 years old.
“It’s an honor – truly. Being born and raised on Maui, I never would have imagined that my career in the hospitality field, let alone the travel industry, be where it is today. I’m still in awe at the idea that I’ve been identified as one of the top emerging leaders, innovators, and influencers in the travel industry under the age of 40,” said Nate. “To know that I am seen as someone making an impact in travel – whether through sales success, leadership, creativity, or advocacy as a local boy from Hawaii. I am deeply humbled to be recognized among so many inspiring professionals. For me, this isn’t just about an award – it’s about the mentors, colleagues, and clients who have shaped my path along the way. Being part of the TravelPulse 40 Under 40 remind to stay driven, give back, and keep growing alongside an industry that constantly evolving.”
Industry References
“It is with great pride and enthusiasm that I nominate Nate Ugale, Senior Sales Executive at The Westin Maui Resort & Spa, for TravelPulse’s Travel Industry 40 Under 40,” said Samuel K. Spurrier, Director of Sales & Marketing at The Westin Maui Resort & Spa. “Nate exemplifies the spirit of innovation and hospitality that is reshaping the way we experience travel today.
“Having grown up immersed in the culture of The Westin Maui—where his mother and other family members worked—Nate’s commitment to hospitality was cultivated from a young age. He is a true embodiment of Aloha, radiating warmth, sincerity, and an unmatched ability to make others feel welcome. Nate’s natural charisma and deep care for people make him not only an exceptional host but also a rising leader in the travel industry.
“A proud graduate of Lahainaluna High School and the University of Oregon, Nate has spent the past decade building a career rooted in passion and purpose. After nearly two years in the front office, he transitioned into his current role in transient sales, where his talent for relationship-building and personalized service has flourished.
“Nate’s ability to connect with others is extraordinary—he makes every person feel valued and seen. Following the devastating fires in Lahaina in August 2023, Nate played a pivotal role in the recovery of West Maui’s travel industry. He personally welcomed numerous travel advisors, helping them understand the importance of supporting Lahaina and the broader West Maui community. His efforts have been widely recognized, with many advisors featuring him as a key advocate for tourism in the region.
“In the aftermath of the fires, Nate hosted over 450 transient guests—more than any previous year—and has already welcomed over 150 guests year-to-date. He continues to expand his reach through travel shows and industry events, earning the affectionate nickname ‘Nate the Great’ among colleagues and clients alike.
“Nate’s influence extends far beyond the Resort—whether through site tours, webinars, social media collaborations, or industry tradeshows, he is a trusted advisor whose recommendations are valued and respected. His reputation for excellence precedes him, and those who meet Nate often go on to recommend him to others.
“One Hawaiian word that beautifully describes Nate is Pilina—meaning relationship, connection, and association. Nate fosters Pilina with colleagues, clients, and partners across the globe. His ability to build meaningful connections is both rare and impactful.
“For his unwavering dedication, resilience, and heartfelt service, we wholeheartedly believe Nate Ugale deserves to be recognized among TravelPulse’s Travel Industry 40 Under 40. His contributions continue to shape the future of travel, and his influence is felt far beyond the shores of Maui,” finished Spurrier.
“It is with immense pleasure that I write this letter of recommendation for Nathaniel (Nate) Ugale,” said Sue Blitzstein, Sr. Supplier Engagement Manager. “In my capacity as the Senior Supplier Engagement Manager at ALG Vacations, I have had the privilege of collaborating closely with Nate over the past couple of years and have observed his professional growth in his position as Senior Transient Sales Executive at The Westin Maui Resort & Spa.”
“Like other sectors, the travel industry is currently confronting significant challenges and unprecedented transformations that have profoundly affected the way travel is done today. Throughout these changes, I have observed Nate rise to the challenge and confront issues directly. His remarkable enthusiasm and commitment to the industry have led to a positive trajectory not only for the Westin Maui but also for the partners he collaborates with daily.
“He plays an instrumental role in creating effective sales strategies and customizing solutions to meet the needs of our mutual customers. His ability to foster relationships with clients is what truly distinguishes him from others. ALG Vacations takes pride in being one of those partners.
“Nate, like others in the travel industry, has faced many professional obstacles, yet I have also observed his resilience and dedication to his community when his hometown was affected by the catastrophic Maui fires. Despite the destruction that personally affected him, he did not hesitate to extend his support to others in need. Once again, he confronted the challenge with empathy and commitment, displaying his leadership abilities. I am confident that Nate’s outstanding work ethic, and strong characteristics will be a driving force in his future endeavors and will undoubtedly continue his ongoing development within the hospitality industry. Personally, I look forward to witnessing his success in our industry,” finished Blitzstein.
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