As it name
indicates, BermudAir is focused on routes serving the tiny archipelago of
Bermuda.
BermudAir’s network currently connects Bermuda with multiple
destinations across the U.S. and Canada, offering travelers a seamless and
uniquely Bermudian onboard experience.
All services
are operated aboard Embraer E175 and E190 aircraft, offering BermudAir’s signature
onboard experience. In addition, travel advisors may take advantage of
BermudAir Holidays, offering curated hotel and experience packages for both
outbound Bermuda residents and inbound U.S. travellers.
Custom
vacations are available upon request by contacting holidays@flybermudair.com,
with commission available on the entire package.
TravelPulse
spoke with Adam Scott, BermudAir’s CEO, to learn more about the company.
Adam Scott, BermudAir’s CE O (Photo Credit: BermudaAir)
TP: What
compelled you to launch an airline focused on Bermuda?
AS: Specifically
in terms of connectivity for Bermuda it’s such a near paradise and yet it has
historically been so difficult to get to. So we saw an opportunity to create a
new way of connecting Bermuda with the East Coast. We put together a fantastic
team and in less than seven months we launched the airline in September of
2023. So we’re just over two years old now.
TP: What is the
airline’s orientation?
AS: We serve
a number of markets in Canada and the United States and of course our special
secret sauce at work is the fact that we provide the whole Bermudian
experience, the Bermudian hospitality from the minute you get on the plane
until the minute you get off. Effectively we want to show what makes Bermuda
special and what sets us apart from the rest.
TP: Is BermudAir
the national flag carrier for Bermuda?
AS: We are an
independent, private airline but we certainly take pride in carrying the flag
for Bermuda.
TP: How
competitive is the Bermuda airline market?
AS: I’d say
it’s highly competitive. We compete with Air Canada in the Canadian markets. We
compete with more or less all the big boys in the US markets – American,
JetBlue, Delta and United, et cetera.
TP: Why should
travelers fly BermudAir?
AS: BermudAir
is a really different experience. First and foremost we have Bermudian staff and
embrace Bermudian hospitality. It’s a smile from minute you board the until the
minute you leave. It’s having a drink served in a glass. It’s being in a jet
aircraft that only has two by two seating configuration of economy and 2 by 1
in business class, so we don’t have the middle seat that unfortunately is the
scourge for many passengers flying on the more traditional airlines. Very
frankly we just operate a fantastic experience that’s memorable. And for those
that are visiting Bermuda as a tourist it’s all about starting the holiday that
you want on the airplane.
TP: Is Bermuda
a seasonal destination, with high and low periods?
Bermuda is a
somewhat seasonal market; for leisure traffic it’s more focused on the summer
months. We’re trying to break that tradition if you will because we firmly
believe that Bermuda is the best kept secret on the planet. It’s a fantastic
and gorgeous place to be any day of the year even if it’s a Tuesday in January.
it’s very rarely drops below 70 to 75° in daytime and you know almost never
drops below 60° at night. It’s a perfect place to play golf or to go out and
swim to do whatever you like to do in a sub-tropical environment. And it’s a
very sophisticated market with lots of restaurants and shopping and historical sites.
Bermuda is different and distinct from other island markets because you’re not
going to a resort destination, the destination is Bermuda itself. We want tp
really show the world and a drive home the fact that Bermuda is is really
somewhere that the people should be thinking about a year-round basis.
Keeping in mind
that from the northeast it is honestly the closest palm tree destination especially
from somewhere like Boston or New York or for our Canadian friends in Toronto,
Montreal and Halifax.
TP:
How does BermudAir compare price-wise with other airlines?
AS: We are priced
competitively with our competitors. I think frankly for those that experience
us we punch above our weight with our experience and our onboard hospitality.
So all in I would say that we are hugely competitive and certainly would relish
the opportunity to show ourselves to as wide an audience as possible.
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