Virgin Voyages is launching a breakup hotline, just in time for Valentine’s Day.
The old-school voicemail hotline voiced by Chris Burns is designed to help callers leave a message breaking up with anything that’s been wasting their time—including loyalty programs with blackout dates, fine print and extra fees.
The hotline (754-237-7812) is available now through February 28 as Virgin Voyages continues to promote its new Enhanced Status Match.
Under the program, travelers can bring their existing loyalty status from more than 35 cruise lines, hotels or airlines to Virgin Voyages.
With permission, some messages may find a second life on Virgin Voyages’ social channels as part of the brand’s “Get Into a Better Situation(ship)” Valentine’s campaign
“At its core, this is about realizing you don’t have to settle—not in love, not in travel, and certainly not in how you’re treated,” says Billy Bohan Chinique, vice president of marketing and digital innovation for Virgin Voyages. “The Breakup Line is a release valve. A safe space. And a reminder that there is a better situation(ship).”
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