ALG Vacations announced the relaunch of Blue Sky Tours, unveiling a refreshed brand identity at its Pros in Paradise event this week, taking place at the Hyatt Regency Maui Resort & Spa. During a Facebook Live, Jacki Marks, Global Head of Trade Brands at ALG Vacations, and Travel Advisor Champion Carson Kressley made the official announcement with details about the expanded product line and more.
ALG Vacations’ Facebook Live from the Hyatt Regency Maui Resort & Spa (Photo Credit: Janeen Christoff)
Blue Sky now offers a growing portfolio of destinations across the Indo-Pacific region. The revitalized tour operator features expertly curated vacations in more than 150 destinations spanning from Australia and New Zealand to Southeast Asia and the Middle East.
Building on decades of expertise in Hawaii and the South Pacific, Blue Sky Tours has evolved into the premier specialist brand for the Indo-Pacific region. The expansion introduces more than 150 new destinations, including Australia, New Zealand, Thailand, Singapore, Japan and the Maldives to the company’s traditional Pacific portfolio.
“Blue Sky Tours has always been about connecting travel advisors to the kinds of destinations that spark curiosity and deliver extraordinary experiences,” said Marks. “This refresh honors that heritage in Hawaii and the South Pacific, while expanding our reach into some of the world’s most exciting coastal destinations, giving advisors more to sell and travelers more to discover.”
The relaunch delivers enhanced benefits specifically designed for travel advisors. All agencies now receive 15% hotel commission on packaged and land-only bookings regardless of sales level, plus commission on airfare and add-ons. Low deposit options start at $250 per person with Travel Protection Plus or $350 on bulk fares without travel protection.
Other additions to the product include expanded airline partnerships with Philippines Air, Singapore Airlines, Jetstar and Bangkok Airlines for seamless regional travel. Blue Sky has also increased access to destination management companies and excursions while maintaining competitive pricing aligned with major wholesalers.
Anna Maria Addesso, Vice President of Marketing at ALG Vacations, explained the strategy: “Our vision for Blue Sky Tours was to evolve it into the premier specialist brand for the Indo-Pacific, while maintaining the care and advisor-first approach that have always been part of its DNA. We’ve refreshed the identity to feel modern and vibrant, mirroring the diverse cultures and landscapes of the region.”
To support the relaunch, ALG Vacations is introducing comprehensive advisor resources, including a dedicated brand website with destination content and promotional offers, ALGVPro training modules and an expanding toolkit on ALGV360° featuring destination guides and co-branded marketing materials.
The company is celebrating the relaunch with promotional offers, including chances to win a trip for two to Vietnam courtesy of Singapore Airlines. With 62 new destinations now available and additional rollouts planned through 2026, Blue Sky Tours continues positioning itself as ALG Vacations’ leading Indo-Pacific brand.
For more information on the relaunch of Blue Sky Tours, tune into the Facebook Live, which is now available on-demand.
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