A travel advisor working on her computer. (Photo Credit: Adobe Stock/M-Production)
WHY IT RATES: The brand new site is notable in that it highlights real members, streamlines navigation and expands resources for the travel advisor community.—Patrick Clarke, TravelPulse Senior Editor
The American Society of Travel Advisors (ASTA) today announced the official relaunch of its flagship website, ASTA.org, unveiling a fresh, member-driven design that reflects the heart of the travel advisor community.
The new ASTA.org is a completely new platform built to showcase and serve the professionals who power the travel industry. From intuitive navigation to vibrant storytelling, every element of the redesign reflects ASTA’s commitment to putting members first.
Real member photos replace former generic stock imagery, giving visitors an authentic look at the people and experiences that define ASTA. Advocacy and Membership resources also received major upgrades. Pages are clearer and easier to navigate, helping both members and policymakers quickly access ASTA’s latest initiatives. Membership content now offers a guided path for potential, new and established members, making it simple to find profiles, resources and benefits at every stage of engagement.
The popular Member Advantage Program (MAP) has been reimagined in a more visual, engaging format that better showcases member benefits and highlights the partnerships that make them possible. A brand-new Industry Affairs hub now brings together tools and resources on key issues, from reporting hotel commission concerns to staying informed on NCF policies.
“ASTA.org is the digital front door to our Society, and this redesign ensures that when members walk through it, they feel seen, supported and connected,” said Zane Kerby, President and CEO of ASTA. “Our new site reflects not only the professionalism of our industry but also the vibrancy of the people behind it.”
The update also integrates ASTA’s Verified Travel Advisor (VTA) program into the main site. Members now need only one sign-on to access both ASTA.org and VTA content, enjoying a consistent, brand-aligned experience throughout.
The relaunched ASTA.org is now live, ready to serve as a dynamic hub for the travel advisor community.
SOURCE: ASTA press release.
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