Kristian C. Anderson, the new EVP of Global Sales for Atlas Ocean Voyages. (Photo Credit: Atlas Ocean Voyages)
WHY IT RATES: Anderson brings decades of experience from other luxury brands to enhance Atlas’s trade-first sales strategy. — Lacey Pfalz, Associate Editor, TravelPulse
Atlas Ocean Voyages has appointed Kristian C. Anderson as Executive Vice President of Global Sales. In this role, the seasoned luxury cruise executive will lead all sales initiatives as the brand deepens its trade-first strategy to expand in the luxury expedition cruise market. Anderson will report directly to President and CEO James A. Rodriguez, who continues to position Atlas as a leader in Polar, Epicurean, and Cultural expedition experiences.
“It is an exciting time at Atlas Ocean Voyages and our travel advisor partners as we continue to raise the bar on the guest experience and elevate our brand, now adding Kristian C. Anderson to the executive team,” said Rodriguez. “I, like so many of our industry colleagues, have admired his commitment to advisors over the years, and his leadership position in the trade community is a welcome addition to our team of cruise veterans.”
Atlas Ocean Voyages has quickly established itself as a formidable brand in the competitive Polar Expedition market through strategic marketing partnerships and targeted sales initiatives. The brand has expanded the concept of expedition beyond polar expeditions by launching Epicurean Expeditions and Cultural Expeditions to the Mediterranean, Northern Europe, and the Caribbean, which have been well-received by travelers seeking diverse, immersive experiences year-round.
Kristian C. Anderson, a seasoned leader in the luxury travel and cruise industry, recently concluded his tenure as Senior Vice President of Global Sales at The Ritz-Carlton Yacht Collection, where he played a pivotal role in launching the brand’s first three ultra-luxury yachts and the growth and development of the global sales structure and distribution. With a career spanning executive roles at Uniworld Boutique River Cruises, Silversea Cruises, and Qatar Airways, Anderson brings a wealth of global sales expertise and strategic vision to Atlas Ocean Voyages and the luxury expedition cruise market.
“Under James’s leadership, the team at Atlas Ocean Voyages has built a highly regarded brand that doesn’t rely simply on name recognition but advances with an intentional commitment to deliver elevated, authentic guest experiences and trusted value with their industry partnerships,” said Anderson. “The cornerstone of luxury has always been the power of human connections. The space it provides creates profoundly meaningful moments that last a lifetime. As Atlas Ocean Voyages embarks on this new chapter of growth sustained by elevating the luxury experience, I’m excited to add on to this exceptional team and carry that vision forward with the team and our travel advisor partners.”
Under Rodriguez’s leadership and now with the addition of Anderson, Atlas Ocean Voyages will continue to prioritize the luxury guest experience and its relationships with travel advisors, reinforcing its reputation for delivering unique, year-round ocean voyages.
SOURCE: Atlas Ocean Voyages press release.
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