National Waffle Day is on August 24, and Hampton
by Hilton is inviting breakfast lovers to help create a new limited-time
waffle flavor that will be served at more than 2,450 hotels across the U.S. and
Canada.
From August 22 through September 5, guests and fans are
invited to share why they love The Hampton Waffle and what flavor they’d create
for a chance to become the first Guest Waffle Boss.
In addition to creating the newest Hampton by Hilton waffle
flavor, the Guest Waffle Boss will receive a five-night stay at a Hampton by
Hilton property
of their choice anywhere in the world, plus 1 million Hilton Honors Points
to dream, book and spend on future stays, once-in-a-lifetime Hilton Honors
Experiences and more.
“At Hampton by Hilton, waffles are more than the centerpiece
of our free hot breakfast—they’re a memory in the making,” said Shruti Gandhi
Buckley, senior vice president and brand leader, Hampton by Hilton. “Whether
it’s the smell of syrup in the morning or the joy of opening that iconic
Hampton waffle iron, these small rituals are a recipe for happiness.”
Hampton by Hilton’s love affair with waffles runs deep as
the first hotel brand to popularize the baked-by-guests Belgian waffle with
signature flavors to include Birthday Cake, S’mores and Lemon. The winning
flavor will join this lineup in its 2026 debut.
“Hamptonality starts at breakfast, where our team members
greet guests with our signature warm and friendly service that sets the tone of
the stay,” added Gandhi Buckley. “This contest invites our guests to share in
that magic and help us create the next flavor innovation that will become part
of someone’s favorite travel moment.”
To enter
the contest open to Hilton Honors residents of the U.S. and D.C., participants
must complete an entry form and submit a short video.
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