Holland America Line is unveiling a new, eco-friendly souvenir: coasters made from recycled carpet that was used on board several of the cruise line’s ships.
The coasters, which are available in sets of four, were developed in partnership with the Danish carpet manufacturer Dansk Wilton. They’re meant to serve as a physical representation of the line’s commitment to recycling.
To date, the company has transformed 3,300 pounds of carpet waste into 12,000 coasters. The carpet came from dry-dock projects on Oosterdam, Eurodam and Nieuw Amsterdam over the past two years.
They are made using Dansk Wilton’s ReBond material, the same upcycled textile used in Holland America Line’s architectural signage.
The coasters will be available in onboard retail shops fleetwide by the end of October.
“This project reflects our ongoing journey toward more sustainable practices,” says My Nguyen, director of interior design at Holland America Line. “These coasters are a tangible example of how discarded resources can be given a second life in the very environment they came from. We are proud to be the first in the industry to partner with Dansk and innovate carpet waste into beautiful usable products that our guests can enjoy.”
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